Last Thursday German luxury brand Rosenthal hosted their concept store launch at The Plaza, featuring images from their EGO photography campaign shot by Karl Lagerfeld which showcases the brands innovative and design-driven tabletop culture.

According to Lagerfeld, “On one hand, I love this brand… on the other, I am also interested in the work as a link between beauty and functionality.”  Rosenthal USA President Glenn de Stefano feels it’s “an opportunity to express Rosenthal’s artistry and make it accessible and available to those who understand and appreciate it” along with other esteemed stores within the Grand Concourse walls at the The Plaza.

With contemporary porcelain, stemware, tabletop, and homeware accessories that combine traditional design with avant-garde style, the 130-year old design house has collaborated on pieces showcasing an extensive list of architects and artists including Walter Gropius, Timo Sarpaneva, Raymond Loewy, Salvador Dalì, Jasper Morrison, Paul Wunderlich and Patricia Urquiola.

The event was hosted by notable interior designers Anthony Todd, Campion Platt, and Geoffrey Bradfield and drew a who’s who among the New York design community.

Photography by Patrick McMullan Company