6/2/09 Tucked away off of Los Angeles’ Industrial Street is downtown’s latest addition, Sartorialoft. To call Sartorialoft a boutique is a severe understatement, for it is far more clothing art gallery than a mere boutique.

Located in one of the Biscuit building’s original 1920s loft spaces, complete with original exposed brick walls, beams, and cement floors, the space begs for the sparse, rough-and-ready décor given to it by storeowner, David Choi.

Choi, originally in the real estate business, is well versed in the design language of sleek architectural lines, which shows both in his chosen store space as well as the clothing carried there. If there is one thing Sartorialoft is not, it’s fast fashion. Designers and labels such as Maurizio Amadei (M.A+), Luca Laurini (Label Under Construction), Carol Christian Poell, Maurizio Altieri (Carpe Diem), and Japanese line Individual Sentiments, offer the attention to design detail and craftsmanship appreciated by LA’s true fashion junkies. (Especially those with a fetish for fine leather or atypical materials such as elephant hyde and paper.) The price range for these pieces is slightly more Rodeo Drive than downtown, but the energy is far warmer and not the slightest bit pretentious.

So the next time you’re in the mood for some uptown shopping in a hip downtown locale, drop in on David Choi and his team at Sartorialoft. They will certainly welcome you with a smile, a fancy bottle of chilled water, and an eagerness to tell you the sartorial story behind each piece!

Sartorialoft Los Angeles
1820 Industrial Street, #103
Los Angeles, CA 90021
213-291-3242
www.sartorialoftla.com

Tags: Lauren Larsen